As a Company Partner of the Market Research Society, you can trust that we will manage and treat your personal data with respect. We will collect, store and manage it in an unbiased and secure way. We will only use your data for purposes that we have informed you about. We will always be transparent about the personal data we collect and how we use it.
We will ensure that all personal information supplied is held securely and in accordance with all applicable Data Protection legislation.
BLUE MARBLE RESEARCH LTD is an independent market research company. It has been trading since 2007 providing research services mainly to large UK based businesses such as consumer brands, banks, utility firms and Government agencies.
The personal information that we collect from you will vary depending on the context of your interactions with us. It may include, but is not limited to, the following information about you:
Please note that participating in specific projects run by Blue Marble Research is completely voluntary and may involve you providing additional personal information, and sometimes sensitive personal information including information about your race, political opinions, trade union membership, health, criminal convictions, disability – if this is required for research purposes.
We are aware that your information may be confidential and we will protect the confidentiality of your information in accordance with our normal procedures and legal requirements. We will not use it for any purposes other than those set out in this policy.
We will process your information in accordance with the Data Protection Act 1998 and the Market Research Society Code of Conduct.
We collect information about you:
Persons under 16 should not disclose to us any personal information without first getting the permission of a parent or a guardian.
We use your personal information:
We only keep your information for as long as is necessary (see also section 8 below). We may also email you about information or activities that we think you might be interested in. If you do not want us to send you updates like this, please contact us at Blue Marble Research Ltd, Granary Loft, Manor Courtyard, Stratton on the Fosse. BA5 3QS or by email at Blue Marble
The GDPR requires us to rely on one or more lawful bases to use your personal information. We consider the bases listed below to be relevant:
‘Legitimate Interests’ refers to our clients’ interests in conducting market research with you. For example, where they have an interest in making sure their products and services are relevant for you, or that you are satisfied as a customer.
When we process your personal information for our clients’ legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection legislation. Our clients’ legitimate interests do not automatically override your interests – we will not use your personal information for activities where our clients’ interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
If you have any concerns about our processing, you have the right to object to processing that is based on our legitimate interests.
We may use selected agents to process your information on our behalfs, such as online research platforms and data processing firms. Such third parties will be authorised to see and use your information but only to fulfil their contractual obligations to us and will not be permitted to use it for any other purpose. We retain full responsibility for how your personal information may be used by such agents.
In exceptional circumstances, we may share your information when we are legally required to do so.
We place great importance on the security of your personal information and we always try to take appropriate precautions to protect it. We use a variety of security technologies and procedures to help us protect your personal data from unauthorised access, use or disclosure. For example, when we transmit personal data over the Internet, we protect it through the use of encryption.
Despite all of our precautions, however, no data transmission over the internet can be guaranteed to be 100% secure. So, whilst we strive to protect your personal information, we cannot guarantee the security of any information which you provide to us and you must understand that you do so at your own risk.
The length of time we hold your personal information varies depending upon the type of information and its use. We will hold your personal information on our systems only for as long as necessary to provide research services to our clients, or for such other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements.
The standard retention periods we use for personal information that we hold for the purposes of research is 2 months/8 weeks from the end date of the project in question. If you have any questions about our data retention, please email us at Blue Marble
We store and process your information within the European Economic Area (EEA).
Where we need to transfer your information outside of the European Economic Area we only do so to countries which have been determined by the European Commission to have an adequate level of data protection and/or where we transfer personal information to countries that have not been determined to have an adequate level of protection we do so using a variety of legal mechanisms, including contracts, to help ensure your rights and protections.
You have specific rights connected to provision of your personal information to us. These include your rights to request that we:
You also have the right to
Due to the nature of our activities and our need to take a snapshot of views and opinions at a particular moment in time, it is not possible to amend any responses which you make in surveys, focus groups, or on online forums.
Under the Data Protection Act 1998 you have the right to access the information we hold about you. Any request should be made in writing and may be subject to a £10 administrative fee as prescribed under the Act.
If you have a concern about the way we are collecting or using your personal data, if we do not address your request, or fail to provide you with a valid reason why we have been unable to do so, you have the right to contact the Information Commissioner’s Office to make a complaint. They can be contacted via their website https://ico.org.uk/concerns/ or by telephone 0303 123 1113.
If your personal details change, please help us to keep your information up to date by notifying us at the email address at the beginning of this policy.
We may revise or update this policy from time to time to reflect changes in our activities or for other purposes. [If We do so, we will post notice of the change on our website.] Please revisit this policy each time you consider giving personal information.
To contact us about any aspects of this privacy statement and exercise your data rights please write to the Privacy Officer:
Emma Partridge, Director
Blue Marble Research Ltd
The Granary Loft
Stratton on the Fosse