Working both for regulators and companies in regulated sectors, we understand the particular challenges of research in this field.
Regulator-facing research risks becoming a tick box exercise: we mitigate this risk by designing research that enables customers/citizens to engage with the subject matter. We help clients to translate policy detail or business plans into plain English; design deliberative research events and have developed innovative tools to ensure the data is meaningful.
Market research can represent much more than collecting data and insight; it can be part of an organisation’s armoury to engage customers, staff and stakeholders. The principles of participative research underpin our approaches.
Affinity operates in 8 different communities. Blue Marble facilitates regular events designed to support its community engagement. Some 25-30 customers are invited to each event to hear about and discuss local plans while also having direct contact with members of Affinity’s senior management team.
Blue Marble has worked with HTA for many years, tracking member satisfaction via an annual survey whilst providing strategic insight via qualitative methods.
Blue Marble’s core business is working for brands and businesses who have a sustainability, environmental and/or ethical dimensions. And for organizations who are moving from a purely CSR agenda to the all-encompassing need for sustainability. We work in this field in many contexts.
We have worked closely with RNIB in developing insight from research with both sighted and registered blind supporters about the highly sensitive topic of legacy giving. As well as the ethical considerations of conducting research with registered blind participants, the research explored communication routes in the context of the charity’s brand image and supporter relationships.
Ethically sourced ingredients lie at the heart of this brand. We have recently conducted in depth research to explore perceptions of product benefits, names and packaging to inform the positioning of the tea and herbal remedy categories for a specific target audience.
From the germ of an idea to its execution and communication, research insight takes the risk out of launching and revamping new products.
A mainstream food brand throughout much of the world, Lee Kum Kee sits in the specialist ‘world food aisle’ here in the UK. Our research tapped into UK consumers' deeply held beliefs about Chinese cuisine. Category analysis revealed new opportunities to support Lee Kum Kee’s UK growth strategy.
Higgidy has big plans to become an iconic British brand: it is unrivalled in terms of product quality and is set to grow its market significantly. We conducted a major study to help the team at Higgidy define its target audiences.
Auckland Castle is an ancient and significant place that is to reemerge as an international visitor destination - and in doing so - regenerate the town of Bishop Auckland in County Durham. We have been delivering insight to support both targeting and brand positioning for this project of epic proportions.
At the heart of our experience, we have worked with many brand and customer teams.
Sending a Letter from Santa has been a hugely successful way for people to donate to NSPCC. But to retain the magic for a new generation of children, Santa required a design refresh. With the risk of upsetting fans of the product we worked alongside NSPCC’s design agency to understand the impact of a new-look Santa.
Building societies have stood the test of time and NCBS is a good example of how. Reflecting new social trends, it has been reinvented to provide truly innovative products to fit the lives of twenty-first century families. We have worked with NCBS helping them to translate contemporary needs into new products and services.