Blue Marble Research is a dynamic team of individuals who bring expertise across qualitative and quantitative methodologies; and strong sector experience including public sector, utilities, FMCG and retail financial services and charity/not for profit.
Sending a Letter from Santa has been a hugely successful way for people to donate to NSPCC. But to retain the magic for a new generation of children, Santa required a design refresh. With the risk of upsetting fans of the product we worked alongside NSPCC’s design agency to understand the impact of a new-look Santa.
The insight we gained from the work Blue Marble did on our behalf helped us better understand our audiences’ motivations, attitudes and barriers – it’s been absolutely pivotal in helping us to be more ambitious, more creative and, ultimately, more successful in reaching, and talking to, our audiences. The team were also a pleasure to work with!
We like working with Blue Marble because what they tell us is very insightful. They always deliver clear and actionable recommendations which we use to inform key business decisions and validate ideas
Blue Marble has been running our member satisfaction survey for three years now and has also conducted qualitative work for us with business owners and senior leaders. The work is consistently done to the highest standards and the team shows an excellent grasp of our own and our members’ needs. Highly credible analysis from a highly credible team.
This wasn’t a straightforward project but the team quickly got to grips with the complex issues being researched and did a superb job.
The project you did was liberating for the business. The way we now think about our target market is embedded in everything we do.
It has been really refreshing for me to work with Blue Marble – they have done some excellent work for us. I’m impressed by the way they meet the brief exactly and in terms of the analysis they have certainly taken our thinking further.
Just a quick note to formally thank you again for all your excellent work …The project went very smoothly and I enjoyed working with you all and found it a very interesting project, which I know will be of benefit to the industry.