If they’ve got any nous, most organisations will put customers’ needs at the heart of their decisions about future plans. The water sector, not unreasonably for a monopoly industry, is required by its regulators to do just this – consulting those who consume its services (also known as ‘the living’) when developing its 5 (and

Increased confidence in supermarkets could present opportunities to positively influence consumer behaviour, writes Laura Weston (in the Market Research Society’s Research Live). It already feels like a long time since the scorching summer of 2019. Theresa May had just resigned; the Amazon was burning, and England had won their first Cricket World Cup. Extinction Rebellion

The BBC recently marked twenty-four years since Dutch footballer Ruud Gullit popularised the term “sexy football”. During a live broadcast (recently re-aired on iPlayer), Gullit shocked his fellow pundits with his description of an innovative Portugal team who were thrilling viewers of Euro 96. As far as I’m aware, Gullit isn’t a member of the

As C.S.Lewis observed: ‘Day by day nothing changes but when you look back everything is different.’ This is true for most people most of the time, because life is experienced in a context of normality. But after the last few extraordinary months that have plunged all of us into a new context, what will we see when