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Environment Agency – Fishing Licence Marketing Campaign

ea-fishing

We conducted focus groups and depth interviews with the angling community to understand barriers to taking up the sport, including the role of the legal requirement to buy a rod licence. The research informed the design of a social media advertising campaign, which was recently selected as the Government Communication Service’s campaign of the month: https://gcs.civilservice.gov.uk/news/gcs-campaign-of-the-month-winner-november-2020/