Blue Marble Research Ltd was established in 2007. We conduct market research that has a strong emphasis on providing clear direction to our clients. After all, it is the solutions, opportunities and planning implications that make well-designed research commercially and strategically valuable.
We are multidisciplinary, using the full suite of research methodologies, some of which are outlined below. Of course, we’re always exploring new techniques and/or partnerships in our quest for fresh insight.
Sending a Letter from Santa has been a hugely successful way for people to donate to NSPCC. But to retain the magic for a new generation of children, Santa required a design refresh. With the risk of upsetting fans of the product we worked alongside NSPCC’s design agency to understand the impact of a new-look Santa.
We have worked closely with RNIB in developing insight from research with both sighted and registered blind supporters about the highly sensitive topic of legacy giving. As well as the ethical considerations of conducting research with registered blind participants, the research explored communication routes in the context of the charity’s brand image and supporter relationships.